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You've got a year of newsletters in your head.
Let's get them out.
You know well-written copy wins work. You just haven't got the hours to write it. I turn what you already tell customers into a newsletter that goes out under your name on a fixed day, so when they're ready to buy, yours is the name they know.
Last updated October 2026
Can someone else really write my newsletter and make it sound like me?
Yes, as long as the thinking comes from you. I work from a short call or a few voice notes each month, plus things you've already written, and I write the issue in your words. You read every issue, and nothing goes out until you've said yes. You can test it on one free article before you pay a penny.
It works if you've got opinions you'd happily say out loud to a client, and you'll give me about an hour a month to get them out of you. It won't work if you want a pile of cheap posts with no input from you. However, if your real worry is that it won't sound like you, you can settle that for free, with a sample written in your own voice.
In plain terms: MoreU is a newsletter ghostwriting service run by Phil Henderson. He interviews you, then writes your newsletter in your voice and under your name, in confidence. You approve every issue before it goes out.
Why does my newsletter keep dying
after four issues?
Because writing it is the last job on a full list. You know what you think, you say it to clients every week, and then Sunday night comes round and 800 words is the last thing you want to look at. So you ask ChatGPT, read what comes back, and bin it because it sounds like a leaflet from a bank. Then it's March, and the last issue went out in October.
Most of the people who'll buy from you aren't looking this quarter. John Dawes of the Ehrenberg-Bass Institute puts it at up to 95% of people or firms out of the market for many goods and services at any one time. Firms, for example, change their main bank or law firm around once every five years on average. When buyers do start looking, they lean towards names they already know. So your newsletter earns its keep in the quiet months, by keeping your name familiar until they're ready. Five weeks of silence hands that spot to whoever kept writing. That gap is the part I take over. You talk, I write, and the issue is ready on your day.
How is this different from an AI tool
or a cheap ghostwriter?
Before I write a word, I dig out the opinion and the story only you could give me. Every fact goes back to something you said or a source I can name. I use AI for research and first passes, and I say so on everything I put out there. It never gets to decide what you think.
Then the Editorial Engine keeps it going. Four slots run in a fixed order: a flagship essay, a practical guide, a curated roundup, then a field report. The slot decides what gets written that week, so nobody stares at a blank page, and a heavy essay week is always followed by a lighter one.
You talk
A short call, or voice notes on the drive in. You never write a draft.
I write
A full draft in your voice, built from what you said.
I check every fact
Back to you or a source I can name. Anything I can't stand behind comes out.
You say yes
Nothing goes out until you have.
Your name on it.
Mine nowhere.
You won't find a client list on this site, and you won't find logos, testimonials or case studies either. When somebody asks me who I write for, I tell them I can't say. One day somebody will ask about you, and they'll get the same answer.
So I can't show you a portfolio. I can write you one free issue on your own topic instead.
- A confidentiality agreement on day one. Signed before you tell me anything.
- Never in a portfolio. Your issues are never shown or quoted, here or anywhere else.
- The words are yours. Once an issue is approved and paid for, you own it outright.
- Your ideas stay yours. I don't reuse one client's thinking for another.
If I can't see my previous client work,
how do you know I'm any good?
Judge the writing you'd actually be paying for. The free sample is one article on your own topic, written in your voice, and it costs you nothing but 200 words of your own writing.
Beyond that, everything I can show you is my own work. Read my newsletter, MoreU on beehiiv, where every issue goes out under my own name, or my book "OPC: Other People's Courses".
Who is your newsletter ghostwriter?
Me, Phil Henderson. I'm 62, I'm a Geordie, and I've spent over 25 years writing for others. I wrote "OPC: Other People's Courses" and trained with Nicolas Cole and Dickie Bush. The Editorial Engine is my own method, and I run my own writing on it too.
From January 2027 writing is all I do, and I'm taking on more clients.
Read more about PhilTypical rates
Typical rates for reference: a regular newsletter runs $1,500 to $3,000 USD a month, depending on how often it goes out. Single articles and other writing are quoted on request. No minimum term, no notice period.
More flexible arrangements can be discussed.
Additional writing services, such as email copy, available on request.
Prices as of October 2026, in USD.
What people ask
before we start.
Who do you write for?
Solopreneurs, small business owners and founders, consultants included: people who know well-written copy wins work, but haven't got the hours to write it. Which ones, I can't tell you, and I never will.
What does a newsletter ghostwriter do?
Turns your thinking into issues you'd be happy to sign. I interview you, write each issue in your voice, check every fact and send it over. You approve it, and it goes out from your account under your name.
Will anyone find out I use a ghostwriter?
Not from me. I don't name clients, I don't share their work and I don't use it to sell mine, and I'll sign a confidentiality agreement before we start. Your newsletter goes out from your account under your name. Whether you tell anyone you've got help is your call.
Can I see work you've done for others?
No. If I showed you someone else's newsletter, I'd be showing yours to the next person who asked. What you can see is a free article written for you, on your topic, before you pay anything, plus my own newsletter, where every issue goes out under my name.
Who owns the words?
You do, once an issue is approved and paid for. Publish it, edit it, turn it into a book. I don't keep it for a portfolio and I don't reuse your ideas for anyone else.
Will it sound like me, or like AI?
Like you. I build each issue from what you've told me, check the rhythm against your own writing, and you approve every one. Anything that sounds off comes straight back to me to fix.
Do you use AI?
Yes, for research and first drafts, and I'm open about it. The opinions and stories come from you, and I check every claim before you see it. Ask which tools I use and I'll tell you.
How much does it cost?
A regular newsletter typically runs $1,500 to $3,000 USD a month, as of October 2026, depending on how often it goes out. Single articles and other writing are quoted on request. There's more on the Newsletter Ghostwriting page.
What do I need to give you?
About an hour a month: a short call or a few voice notes, then a read and a yes on each draft.
How long before it sounds like me?
The free sample is the first test. After that, the finer things, like the phrases you'd never use, take a few rounds of your feedback, and I keep adjusting until you read an issue and don't want to change a word.
Can I see a sample first?
Yes. Send me a topic and 200 words of your own writing, and you'll have a full article back within 48 hours, free.
Is there a contract?
Nothing that ties you in. There's no minimum term and no notice period. You can order one article or several, or keep me on a regular cadence, typically $1,500 to $3,000 USD a month.
Get one issue written
in your own voice.
Send a topic and 200 words of your writing, and the full article lands in your inbox within 48 hours. You won't need a card or a call. What you send stays between us.
Get your free sample article