A newsletter worth putting your name to.
We find what’s worth talking about, research it, uncover the human stories inside it, connect it to what you believe and deliver a newsletter ready for approval.

Most newsletter writers don't have a writing problem.
They have a thinking problem.

HOW WE WORK
From what's happening to what you believe.
Find what matters
We research what's happening now in your space and scan the conversations others are missing.
Find your angle
We uncover the tension, the opportunity, the story and the question worth answering.
Connect it to you
We connect it to your experience, your beliefs, your customers and the language only you use.
Deliver the draft
You get a complete newsletter draft, researched, written in your voice and ready for your review.
The channel your audience still actually opens.
−50%
LinkedIn organic reach for individual posts collapsed by nearly half in a single year.
Source: LinkedIn Algorithm Insights Report, 2025
75%
of B2B decision-makers say strong thought leadership made them research a product they weren't already considering.
Source: Edelman-LinkedIn B2B Thought Leadership Impact Report
60%
say it revealed a business opportunity they'd been missing entirely.
Source: Edelman-LinkedIn B2B Thought Leadership Impact Report
55%
of decision-makers use thought leadership to evaluate a vendor before the first conversation even happens.
Source: Edelman-LinkedIn B2B Thought Leadership Impact Report, 2024
Social reach is rented, and shrinking. A newsletter is owned, and it's still where trust gets built before someone ever gets on a call with you.
I spent 25 years putting other people's names on my words.
Now I help founders and experts share their ideas clearly, in their own voice, so their audience trusts them, follows them and buys from them.
Phil Henderson
25+ years
ghostwriting experience
Hundreds
of articles, reports and newsletters
One goal
help you say what only you can say
Frequently Asked Questions
What clients actually ask before we start working together.
Who do you actually write for?
Founders, executives, solopreneurs, thought leaders — anyone who knows what strong writing does for them but doesn't have the hours to produce it themselves. I write newsletters, LinkedIn content, and long-form pieces under your name, built from your real opinions and experience, not generic advice with your name attached. You review and approve everything before it goes out. The thinking is yours; I do the writing.
Will it actually sound like me, or will it read like AI wrote it?
Every piece runs through a verification process before it reaches you — checking sentence rhythm, banned phrases, and whether it reads as something you'd actually say, grounded in facts rather than invention. If I don't have the real material to back a claim, I ask for it rather than making something up.
How is this different from just using an AI writing tool?
An AI tool can produce fluent text fast, but it can't originate your opinions or your lived experience — it generates plausible-sounding content, not your actual point of view. I work the other way round: start with something real you've told me, verify every fact traces back to that, then write it in your voice. AI can be a tool inside that process. It never replaces the material itself.
Why don't you show full client names on your testimonials?
You'll see reactions from real clients on this site, but never names, companies, or identifying detail. Most of what I write starts as something a client hasn't said publicly yet — a position, a number, an early opinion. The same confidentiality that keeps names off this page is what you're actually paying for. Ask for a sample piece if you want a closer look at the work itself.
How long before it actually sounds like my voice?
There's no fixed number of editions. I work from real samples of your writing and real material you give me, refining against your feedback until you approve what you're reading as genuinely yours. Some voices lock in faster than others — what matters is your approval, not a schedule.
Do you only write for fintech and investment, or anyone else too?
My deepest experience runs through fintech, investment, utilities, energy, and infrastructure — 25 years of it. But the same process works for any solopreneur or thought leader whose thinking outpaces their time to write it down. If getting a fact wrong would cost you credibility, that's exactly the kind of writing I do best.
Who owns what you write for me, and can I edit it?
Once you've approved a piece and payment is made, it's yours outright — to publish, edit, or archive as you see fit. You're never publishing something you haven't read and signed off on first.
What do I actually need to provide?
Real material — an opinion, a number, a moment from your own experience, however rough. I don't need three hours a week from you. A short call or a handful of voice notes is usually enough to build from, and it gets easier every month as we build a bank of things you've already told me.
Is this actually the right fit for me?
It's a fit if you have real opinions and experience worth putting in writing, but not the time to write them yourself, and you're happy to review and approve before anything goes out under your name. It's not a fit if you want high volume, low-cost content with no involvement from you, or writing published without you reading it first. I only do the second kind well when it's built on the first.
Can I see a sample before I commit to anything?
Yes — request a free sample article and I'll write a real piece for you before any money changes hands. It's the fastest way to see whether the voice and the process actually fit what you need.
How do we actually get started?
Request your free sample article above. We'll have a short conversation about what you want your writing to do for you, I'll write a real piece from that, and you decide from there — no pitch, no pressure, just a look at the actual work.
You bring the experience.
We'll find the newsletter inside it.
No sales pitch. Just a conversation.
