From a 20-minute chat to a finished newsletter.
You never write a draft.
One short conversation becomes issues in your voice. I check every fact, and nothing is published until you've approved it.
Last updated October 2026
How does newsletter ghostwriting actually work?
You talk and I write. You give me your opinions and examples on a 20 to 30 minute call or in voice notes. I research the topic, write a full draft in your voice, check every fact and send it over. Nothing goes out until you've approved it, and it goes out from your own account.
It suits busy owners who think out loud. If you can talk about your work for 20 minutes, you've already done the hard part. If you can't spare a short call or a few voice notes each month, it won't work, because there's nothing for me to build the issues from. Everything you tell me stays between us.
How a newsletter
gets made.
We sign
A confidentiality agreement goes over before you tell me anything.
We talk
20 to 30 minutes on a call, or voice notes if that's easier. I'm listening for how you say things.
We set your slots
Your publishing day, and what each of the four slots means in your line of work.
I write
A full draft in your voice, finished and ready to read in one sitting.
I check
Every fact goes back to you or a source I can name. In field reports, names and details come out so nobody can be identified.
You approve
Change what you like. I keep going, within reason, until you'd put your name on it.
It goes out
From your account, on your day.
What lands in your
readers' inbox?
| Week | Slot | What it does for your readers |
|---|---|---|
| 1 | Flagship essay | The opinion you'd defend in front of your best client |
| 2 | Practical guide | One thing they can do this week |
| 3 | Curated roundup | What you've read that's worth their time, with your take on it |
| 4 | Field report | Something you've seen happen, with details changed so nobody's named |
Week 5 starts again with a flagship. Send every week and you use all four slots. Send less often and we pick the slots that suit you. The week-by-week rhythm is on the Editorial Engine page.
Questions about
the process.
What is newsletter ghostwriting?
It's when someone else writes your newsletter in your voice, and it goes out under your name. You supply the opinions and stories. The ghostwriter turns them into finished issues, and you approve each one before it's sent.
Why does it go out on the same day every time?
Because most of the people who'll buy from you aren't looking yet. John Dawes of the Ehrenberg-Bass Institute puts it at up to 95% of people or firms out of the market for many goods and services at any one time, and when buyers do start looking they lean towards names they already know. A fixed day keeps your name familiar until then.
What if I miss a call?
Send voice notes instead, whenever suits you. Your publishing day stays where it is.
What if I disagree with the angle?
Say so. It's your name on it, so you have the final word.
How do you learn my voice?
From your own writing, 200 words or more to start, and from your feedback on every draft.
Where do my notes go?
They stay private, and they're only used to write your newsletter. There's more on how confidentiality works.
What's the difference between a ghostwriter and a copywriter?
A copywriter usually writes in a brand's voice to get a sale. A ghostwriter writes as you, and your name goes on it. A good newsletter needs both: it has to sound like you and still give readers a reason to buy from you. That's why I learned the old direct response rules as well as how to write in other people's voices.
Try step four
for free.
Get a sample article written in your voice. What you send stays between us.
Get a free sample article